WHAT’S HOT? WHAT’S NOT? WHAT’S UP? WHAT’S DOWN?

I am, always have been, and most likely always will be, a bit behind the times.

Earlier this week, I saw a survey of some brands and their current market positions.  If I study this report, I said to myself, maybe I can finally get “with it.” Here are the results of said survey:

I was pleased to see that Catholicism is trending “UP.”  Surely this is due to Pope Leo.  From all appearances, he is a man of peace.  We need that now.  We need HIM now.  Perhaps more than ever.

As to Fenway Park:  How can it possibly be trending “DOWN?”  It is THE iconic baseball field in our country. Its ivy-covered walls, status as a Boston landmark and historical presence should always be on the “UP” swing.  At least in my mind.

It’s a strange little list.  Take it or leave it.  I’ve mostly ‘left” it because I don’t even know what most of those things are.  I am neither a reliable nor informed respondent.  So we’ll just leave it at that.